Featured method note
Firmographic Data Is Useful Only When It Changes a Decision
Learn when firmographic data supports qualification, territory design, and targeting, and what to do when a field is unknown or stale.
2026-09-16 · Julian Hartwell
GMass cold email operating notes
What Is a Cold Email Platform—and When Should a B2B Sales Team Use One? Notes From a Small Okki-Go Pilot
2026-09-15 · Julian HartwellA procurement manager's story of testing okki-go, an okki go ai agent, okki go data source transparency, and an AI BDR in a small B2B cold email campaign pilot.
Read moreWhat I Wish I'd Known About Okki-Go Installation, API Integration, and LinkedIn Sales Navigator
2026-09-15 · Julian HartwellA pitfall-documenter's guide to okki-go/okkigo installation, API integration, sales engagement, email automation, and LinkedIn Sales Navigator integration for B2B teams, including when not to wire it all together.
Read moreBuild International Development Around Local Trust
2026-09-15 · Julian HartwellDesign international business development around market-specific trust, partner roles, qualification, learning loops, and accountable handoffs.
Read moreAI Sales Agent Ranking by Inspectable Authority
2026-09-15 · Julian HartwellA neutral ranking of six AI sales agents by authority, auditability, ownership, escalation, and evidence limits.
Read moreWhat RevOps Should Evaluate in a Contact List: A Story from a Botched LinkedIn Prospecting Pilot
2026-09-14 · Julian HartwellAn office admin's story of helping RevOps vet a contact list tool after a failed LinkedIn prospecting pilot, with a practical checklist for account research, enrichment, intent data, and LinkedIn Sales Navigator automation.
Read moreOkki-Go Configuration Checklist: Lead Gen Capabilities, B2B Contact Data, and Email Verification in an Agent-Native Workflow
2026-09-14 · Julian HartwellA quality reviewer's 6-step checklist for configuring Okki-Go, evaluating Okki Go cost, testing lead generation capabilities, and fitting email verifier features into an agent-native prospecting workflow.
Read moreThe Best Time to Send Cold Emails Depends on the Recipient’s Work
2026-09-14 · Julian HartwellChoose send timing from role, timezone, decision cycle, delivery readiness, and controlled experiments rather than generic weekday averages.
Read moreAi Prospecting: What the Evidence Changes
2026-09-14 · Julian HartwellUse AI to surface better prospecting choices while keeping inputs, overrides, and feedback visible.
Read moreOkki Go vs Apollo: I Blew $2,300 on Bad Contact Data Before Learning This
2026-09-11 · Julian HartwellA hands-on comparison of Okki Go and Apollo across contact database quality, Sales Navigator export workflows, email validation, and enrichment — from someone who learned these lessons the expensive way.
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